Prime Highlights :
- Sitecore appointed Mohammed AlThaher as Regional Vice President for the Middle East and Africa.
- The company plans sovereign deployments of Sitecore AI in Saudi Arabia and the UAE later this year.
Key Facts :
- Sitecore is a global provider of AI-enabled digital experience software solutions.
- AlThaher has more than 20 years of experience in digital transformation, marketing and AI.
Background :
Sitecore has appointed Mohammed AlThaher as Regional Vice President for the Middle East and Africa, strengthening its leadership team as the company pushes growth across the region.
The AI-enabled digital experience software provider said AlThaher will lead efforts to expand market presence, build channel partnerships and promote Sitecore’s core solutions. They aim to make the management of content easier, faster execution of marketing campaigns, and brand uniformity on digital platforms.
AlThaher is an expert in digital transformation, digital marketing, and artificial intelligence with over 20 years of experience in the field. He has worked in multiple global brands and created businesses in the Middle East and Africa regions. His background includes enterprise sales leadership, partner-led growth, project delivery and managing complex customer relationships in government, financial services and large enterprises.
The company said his appointment reflects Sitecore’s focus on disciplined execution, stronger regional leadership and turning platform innovation into practical business results for customers and partners.
EMEA President Goetz Reinhardt said the role is important for customers, channel partners and the company’s future ambitions. He added that AlThaher’s experience in growing businesses across MEA, along with his understanding of AI and customer needs, made him the right choice to lead regional operations.
Earlier this year, Sitecore launched Sitecore AI in the region. The cloud-based software platform combines AI-powered tools, content management and data solutions to improve marketing operations.
The company also plans sovereign deployments of Sitecore AI in Saudi Arabia and the UAE later this year. These launches are expected to help brands create, personalise and deliver content across digital channels in real time.
AlThaher said the Middle East and Africa remain one of the most exciting markets for marketers due to rising digital adoption, diverse audiences and increasing customer expectations. He added that Sitecore will support brands through its digital experience solutions in the coming months.
