Prime Highlights:
- Qiddiya will host the second edition of the ImpaQ forumin 2026, supporting Saudi Arabia’s goal to become a global hub for digital media and creative industries.
- Plans for “ImpaQ House”will create a permanent space for influencers and creators, inspiring collaboration and creativity across borders.
Key Facts:
- The first ImpaQ forum in December 2024 drew over 1,500 influencers and expertsand more than 30,000 visitors, with agreements worth SR1 billion ($266.7 million)
- Qiddiya’s global media presence grew from 19 billion to over 27 billion impressionsin 2025, showing rising international interest in the project.
Background:
Saudi Arabia’s main entertainment and cultural destination, Qiddiya, will host the second ImpaQ forum in 2026, supporting the Kingdom’s goal to become a global center for digital media and creative industries.
The announcement was made by Saudi Arabia’s Minister of Media during a press conference held alongside Abdullah Al-Dawood, board member and managing director of Qiddiya Investment Co. The Ministry of Media is organizing the forum, bringing together top influencers, digital creators, and media professionals from around the world.
ImpaQ supports Saudi Vision 2030 by promoting digital media, talent, and collaboration. The forum features programs that highlight both local and international creative voices and help media professionals grow.
At the event, Minister Salman Al-Dosari announced “ImpaQ House,” a permanent space for influencers and creators to inspire creativity and work together.
He also said that Qiddiya is becoming more well-known around the world. The project had around 19 billion media impressions in the first half of 2025, which rose to over 27 billion in the second half. This shows rising international interest in Qiddiya as one of Saudi Arabia’s leading entertainment destinations.
In addition, the minister announced a new collaboration between the Ministry of Media and the Ministry of Education to establish a School of Media Talent. The program will help find and train young creative talent, building a new generation of skilled Saudi media professionals.
The first ImpaQ forum was held in December 2024 in Diriyah, Riyadh. The event drew over 1,500 influencers and experts and more than 30,000 visitors.
