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TOURISE Unveils Global Advisory Board to Shape the Future of Tourism at Riyadh Summit 2025

Prime Highlights

  • TOURISE begins a 14-member Advisory Board to lead the first Riyadh Summit in November 2025.
  • Board features tourism, technology, aviation, entertainment, and sustainability sector leaders at their finest.

Key Fact

  • The board will lead strategy and programming for TOURISE’s first global tourism summit ever in Riyadh.
  • Key priority areas are equity, sustainability, innovation, and cross-sector representation.

Key Background

TOURISE, the global-first and world’s sole Saudi Arabia-headed global tourism platform, today announced the appointment of a prominent Advisory Board as it prepares to stage its first-ever summit in Riyadh on November 11-13, 2025. The groundbreaking development is a good step towards establishing TOURISE as a sustainable cooperative movement that is transforming the face of global tourism.

Headed by His Excellency Ahmed Al-Khateeb, the Saudi Arabian Minister of Tourism, the 14-member board member board is equally diverse with a group of international business leaders representing sectors including travel technology, aviation, education, sustainability, and entertainment. BOARD members include eminent figures from top institutions like WTTC, TikTok, Amadeus, Cirque du Soleil, and Heathrow Airport to reflect the vision for an open and future-focused global tourism agenda for TOURISE.

The Advisory Board will be tasked with providing specialist advice and directing thematic architecture and flagship programming of the summit. The panel will convene regularly prior to the event, thereby allowing the summit to focus on global priorities through cross-sectoral thought leadership. Priority themes include sustainable tourist practices, industry development inclusive of all stakeholders, digital innovation, and cultural exchange.

Commodity further than a three- day conference, TOURISE is being erected as a dynamic, time-round platform. It’ll extend beyond the peak through working groups, white papers, exploration indicators, and transnational hookups that strive to break abecedarian problems in the tourism assiduity. The conformation of the Advisory Board marks TOURISE’s intention to make a culture of collaboration where assiduity leaders canco-create new results and lead the assiduity toward a sustainable and indifferent future.

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